Nationally, Richard Sherman barely existed in the eyes of sports fans just a year ago. He sure exists now.
After his infamous postgame rant after the NFC title game in January, people all around the nation know the star Seattle Seahawks cornerback. Thanks to his vocal antics and his performance on the field, Nike is the latest company to tap Sherman for an advertising campaign.
The primary ad, “Never Finished” (above), was released on Sept. 19 and four other ads follow it. The campaign, developed by Portland-based advertising agency Wieden+Kennedy, focuses on Sherman’s willingness to train and become the best cornerback in the league.
In “Never Finished,” after watching himself on TV, Sherman becomes annoyed by analysts and fans claiming he’s the best ever. Sherman continues to train, disregarding all of the attention focused on him.
The four additional ads (below) each feature other sports stars reacting to Sherman’s ubiquity on TV, posters and other media.
In “Shut Down,” New York Giants wide receiver Victor Cruz spots Sherman on a billboard and utters “Sherman” with disdain before jogging again. In another ad, Cleveland Browns quarterback Johnny Manziel sits with a date at a movie theater as they watch a preview for a fictional movie, “Hits, Picks and Life,” based on Sherman’s rise to fame. Sherman is played by Damon Wayans Jr. in the fake movie.
Seahawks teammates Michael Bennett, Byron Maxwell, Bobby Wagner and Malcolm Smith appear in an ad nearly identical to the one with Manziel in it. The defensive foursome watch a preview for “Hits, Picks and Life” and simply smile. One can only wonder what they’re thinking after watching it.
Ken Griffey Jr., an embodiment of Seattle sports, stars in the final ad, “Who Are You?” Griffey sits in a diner and asks a kid, who’s sitting next to him, who Richard Sherman is. The kid turns to Griffey and asks, “Who are you?” Awkward silence ensues.
Here are the four Sherman ads. If you feel inclined to do so, leave a comment below and tell us what your favorite ad is.
By Sam Horn | Seattlepi.com | September 24, 2014